Innovation Challenge

Presentations

At the Desert Sun, I lead the Innovation Team in an effort to appeal to a larger, younger audience in the Coachella Valley. I also spearheaded a few workshops on utilizing digital tools for reporters and editors to get more views.

Innovation Challenge

Innovation Challenge

The Gannett Innovation Challenge gave young journalists an opportunity to pitch an idea to increase readership and engagement while solving a local problem. Leading the Desert Sun’s Innovation Team meant compiling the research and insights we developed over a few weeks and presenting it to the Gannett corporate teams reviewing the entries.

Headline Writing

Headline Writing

After finding success with SEO-generated headlines that weren’t gimmicky, I was tasked with leading a workshop for the entire newsroom on good headline writing.